Privacy Policy

1. Introduction

Atlantic Climate Control ("we", "our", or "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at atlanticclimatecontrol.ca or contact us for HVAC services. Please read this policy carefully.

2. Information We Collect

We may collect the following types of information:

• Personal Identification Information: Name, email address, phone number, and home address when you submit a contact form or request a quote.
• Service Information: Details about your HVAC system, property type, and service needs that you voluntarily provide.
• Usage Data: Information about how you interact with our website, including pages visited, time spent, and referring URLs, collected via cookies and analytics tools.
• Device Information: IP address, browser type, operating system, and device identifiers.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide HVAC service quotes
• Schedule and perform heating, cooling, and maintenance services
• Send you service reminders, maintenance tips, and promotional offers (you may opt out at any time)
• Improve our website and service offerings
• Comply with legal obligations
• Deliver targeted advertising through Meta (Facebook and Instagram) and Google Ads platforms

4. Meta Pixel and Advertising

Our website uses the Meta Pixel (formerly Facebook Pixel), a piece of code that allows us to measure the effectiveness of our advertising by understanding actions taken on our website. The Meta Pixel may collect information including:

• Pages you visit on our website
• Actions you take (such as submitting a contact form)
• Your IP address, browser information, and cookie data

This data is used to show you relevant ads on Facebook and Instagram, and to build Custom Audiences and Lookalike Audiences for our advertising campaigns. Meta's use of this data is governed by Meta's Privacy Policy. You can opt out of Meta's use of your data for ad targeting through your Facebook Ad Preferences.

5. Cookies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our website may not function properly. We use session cookies, persistent cookies, and third-party cookies (including from Meta and Google Analytics).

6. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist in operating our website and conducting our business (e.g., email platforms, scheduling software), subject to confidentiality agreements.
• Advertising Partners: Meta Platforms Inc. and Google LLC for the purpose of delivering targeted advertising as described in Section 4.
• Legal Requirements: When required by law or to protect our rights, property, or safety.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Contact form submissions and customer records are typically retained for up to 5 years for business and warranty purposes.

8. Your Rights

Under applicable Canadian privacy law (PIPEDA) and, where applicable, provincial legislation, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Withdraw consent to certain uses of your information
• Request deletion of your information, subject to legal obligations
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the details in Section 11.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

10. Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the revised policy.